The Story of Felmeny

From zero to elegance. Discover how Felmeny was founded in 1973 and how it has grown to stand out with its unique blend of craftsmanship, quality, and timeless design.

How it all started

In 1973, the company was just a small workshop within a grand gold palace without having a brand name, selling jewelry that stood out for its purity and craftsmanship. Known for the cleanest gold karats and unique designs, our founder quickly gained recognition among the other sellers. As word spread, the business grew, expanding from a single workshop into a thriving brand.

Rise of Felmeny

What began as a humble jewelry workshop transformed into Felmeny through love and friendship. Mher Kevorkian, who fell in love with his best friend Ellen Gasparyan. The couple envisioned taking his father’s local business into the digital age. Alongside their close friend Njteh Melkonian, they brainstormed a name that would reflect their connection and commitment to luxury. The result was “Felmeny,” combining “fel” for a fine expression of luxury with “MEN” from their initials. To give it a touch of elegance, they added a 'y,' crafting a name that resonated with their vision and passion.

Our Goal

At Felmeny, our mission is to create exquisite and distinctive jewelry that reflects the elegance and craftsmanship we stand for, all while maintaining accessible price points. We understand that our success is built on the trust and loyalty of our customers, which is why providing exceptional customer service and a remarkable shopping experience is our top priority. We aim to make each interaction memorable, ensuring complete satisfaction with every piece of jewelry.

Whether you’re looking for a unique custom design or need guidance in choosing the perfect item, our dedicated customer service team is here to assist you. We are committed to answering all your questions and ensuring you feel confident and informed throughout your jewelry-buying journey.

Ethically Sourced

At Felmeny, we believe that elegance should never come at the cost of ethics. All our jewelry is crafted with ethically sourced materials, ensuring that each piece you wear supports responsible mining practices. Enjoy the peace of mind knowing that our gold and gemstones are conflict-free and come from trusted sources, allowing you to indulge in luxury while making a positive impact on the world.

To enhance your shopping experience, we offer free shipping on all our jewelry. Our dedicated customer service team is here to guide you every step of the way in finding the perfect piece that resonates with your style and values.

Affordable Prices

At Felmeny, we pride ourselves on delivering exceptional quality and craftsmanship that rivals leading jewelry brands—all at a fraction of the price. By offering our pieces at low wholesale prices, we ensure that you don’t have to pay exorbitant markups typically found in other jewelry stores.

Our direct manufacturing approach eliminates the need for intermediaries, allowing us to pass those savings directly to you. This means you can enjoy beautifully crafted jewelry without breaking the bank.

To enhance your shopping experience, all our jewelry comes with free shipping. Our dedicated customer service team is always available to guide you through the entire process, ensuring you find the perfect piece that reflects your unique style.